About Saudi Startup Expo | Premier Business Conference in the KSA

SAUDI STARTUP EXPO OBJECTIVES:

Saudi Arabia's startup ecosystem is rapidly growing, fuelled by the kingdom’s Vision 2030 initiative. From supporting entrepreneurship to driving innovation and attracting high-skilled talent, the Kingdom of Saudi Arabia is creating a ripe environment for startups to thrive cultivating the New Era of Innovation and Entrepreneurship

Saudi StartUp Expo 2025, to be hosted on the 12th & 13th November 2025 in Riyadh is the only large-scale B2B conference and exhibition bringing together the country's most Innovative and emerging Start-ups to meet and connect with the region's leading cutting-edge solution providers, Venture Capital firms, Angel Investors, Accelerators, Incubators the start-up ecosystem in Saudi Arabia.

At a time when funding is running dry in many parts of the world, Saudi Arabia has secured the most funding in the MENA region. In 2023, its venture capital market rose by 33% YoY to $1.38 billion, making it the most funded country in MENA.

The kingdom is actively cultivating a conducive environment for tech startups, leveraging its resources to foster an ecosystem that encourages innovation, collaboration, and sustainable growth. This move is attracting global attention, positioning Saudi Arabia as a destination for entrepreneurs and investors seeking to tap into emerging markets and technologies

4 INNOVATION TRACKS

SSE tackles the tough questions and delivers critical insight for the movers and shakers in the Startup ecosystem. Our agenda is carefully crafted to deconstruct the critical issues, grouped into key themes across stages with distinct personalities:

01

STARTUP DEVELOPMENT & GRASS ROOTS

Foundation Level

You developed an idea and now it's worth taking every risk to make it happen. We'll discuss business models, pricing strategies, survival strategies, cash flows and much more.

Business Models
Cash Flow Management
Company Structure
02

PERFORMANCE, TECHNOLOGY & DATA SCIENCE

Technical Level

Whether growing your company, targeting new markets or re-evaluating your strategy, perception matters. We'll be hearing from popular growth hackers and marketing gurus.

Data Analytics
AI & ML Integration
Tech Stack Optimization
03

SALES, MARKETING, BRAND & ENGAGEMENT

Growth Level

This track brings together elite founders, growth hackers, CMOs, and creative strategists to decode what drives customer acquisition, retention, and brand love.

Brand Building
Customer Acquisition
Growth Hacking
04

FINANCE & FUNDING

Investment Level

How do you create a successful funding model that works for your company. SSE will explore what it really takes to get funded from an investor.

VC Funding
Investment Strategy
Exit Planning